Primary Colors

The GiftYa logo consists of three colors: purple, orange, and white.

C91 M99 Y1 K0
R66 B45 G147
Pantone 2104 C
C0 M74 Y98 K0
R249 B102 G31
Pantone 165 C
R255 G255 B255
C0 M0 Y0 K0

Secondary Colors

In addition, we have developed a color palette of secondary colors to be used across multiple applications like presentations, social media, ads, etc. The color palette is to be used internally and by freelancers and agencies. Business partners, if and when in need of such colors, need prior written approval from the GiftYa marketing team.

C91 M99 Y1 K0
R97 B196 G178
Pantone 570 U
C61 M0 Y15 K39
R0 B156 G119
Pantone 3278 C
C0 M16 Y78 K10
R230 G189 B31
Pantone P 10-8 C
C61 M30 Y0 K31
R20 G99 B176
Pantone 3506 C
Lightest Gray
C0 M0 Y0 K7
R237 G237 B237
Pantone P 134-9 C
Light Gray
C0 M0 Y0 K32
R173 G173 B173
Pantone Cool Gray 5 UP
Medium Gray
C0 M0 Y0 K55
R116 G116 B116
Pantone P 172-8 C
Dark Gray
C0 M0 Y0 K87
R34 G34 B34
Pantone 419 C

GiftYa Pick Colors

For the pick, we focus primarily on the original orange on the logo, however, for branding purposes we also use the pick icon in purple in various sizes. For specific applications, it is acceptable to use pick iconography on other palette colors, but these need to be approved by the GiftYa marketing team at

Please keep in mind that from a UX/UI perspective, these rules are different as the pick is customized by the user with inside photo and outside wrapping.