Color

Primary Colors

The GiftYa logo consists of three colors: purple, orange, and white. Purple is to be used on the “Gift” portion and tagline, orange is to be used on the pick and “Ya” portion, and white is to be used for the custom typeface.

Purple
#422d93
C91 M99 Y1 K0
R66 B45 G147
Pantone 2104 C
Orange
#F9661F
C0 M74 Y98 K0
R249 B102 G31
Pantone 165 C
White
#ffffff
R255 G255 B255
C0 M0 Y0 K0

Secondary Colors

In addition, we have developed a color palette of secondary colors to be used across multiple applications like presentations, social media, ads, etc. The color palette is to be used internally and by freelancers and agencies. Business partners, if and when in need of such colors, need prior written approval from the GiftYa marketing team.

Teal
#61C4B2
C91 M99 Y1 K0
R97 B196 G178
Pantone 570 U
Green
#009C77
C61 M0 Y15 K39
R0 B156 G119
Pantone 3278 C
Yellow
#E6BD1F
C0 M16 Y78 K10
R230 G189 B31
Pantone P 10-8 C
Blue
#1463B0
C61 M30 Y0 K31
R20 G99 B176
Pantone 3506 C
Lightest Gray
#EDEDED
C0 M0 Y0 K7
R237 G237 B237
Pantone P 134-9 C
Light Gray
#ADADAD
C0 M0 Y0 K32
R173 G173 B173
Pantone Cool Gray 5 UP
Medium Gray
#747474
C0 M0 Y0 K55
R116 G116 B116
Pantone P 172-8 C
Dark Gray
#222222
C0 M0 Y0 K87
R34 G34 B34
Pantone 419 C

Examples of Color Palette in Use

GiftYa Pick Colors

For the pick, we focus primarily on the original orange on the logo, however, for branding purposes we also use the pick icon in purple in various sizes. For specific applications, it is acceptable to use pick iconography on other palette colors, but these need to be approved by the GiftYa marketing team at marketing@giftya.com.

Please keep in mind that from a UX/UI perspective, these rules are different as the pick is customized by the user with inside photo and outside wrapping.

Font Colors

Font colors are reduced to a minimum of four, the two logo colors plus black and white:
- Black: on light backgrounds
- White: on dark backgrounds
- Purple: on tagline
- Orange: on specific applications

In some instances to show functionality, we use a “grayed out” black. See the screenshot below to see the color palette in use on various backgrounds.

Purple
#422d93
Orange
#f9661f
Dark Gray
#222222
Light Gray
#ADADAD