Our Logo

Stacked Logo assignment_returned

The stacked logo is to be used when the horizontal logo is not practical - e.g. the horizontal space provided is too small and would not allow for legibility. We have created two colored versions of the logo: a purple version to be used against white or most light colors and a white version to be used against black or most dark colors.

Horizontal Logoassignment_returned

The horizontal logo is to be used when the horizontal space provided allows for good legibility. We have two colored versions of the logo: a orange and purple version to be used against white or most light colors and a white version to be used against black or most dark colors.

Logo with Taglineassignment_returned

We have developed a tagline for GiftYa: The thought that counts. The tagline will be used throughout various applications, articles, content, etc., in whichever standard font may be used in those applications. When used with the logo, the tagline needs to be used, as a graphic file. The tagline is NOT meant to be constructed separately from the logo. The tagline color should be gray, except when used against a dark background, in which case it is white. The tagline is spelled out in lowercase, except for the first capital “T” and has no period at the end. The font for the tagline is Josefin Sans Bold, as discussed in the Type section.

Iconassignment_returned

We have developed a standalone icon version of the logo for specific applications. Common applications for this logo are social media and mobile applications.

Logo Usage

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document — there are no exceptions.

Yes
Use the logo on white backgrounds.
Yes
Use the logo on purple backgrounds.
Yes
Use the logo on gray backgrounds.
Yes
Make sure the logo has sufficient contrast with a background photo.
Yes
Use the purple boxed logo on complex backgrounds.
Yes
Use the white boxed logo on complex backgrounds.
No
Do not separate elements.
No
Do not stretch or squeeze logo.
No
Do not shorten or mutilate logo.
No
Do not change colors or tones.
No
Do not rearrange elements.
No
Do not overlap elements.
No
Do not add elements.
No
Do not rotate logo.
No
Do not use orange backgrounds.
No
Do not use red backgrounds.
No
Do not use pink backgrounds.
No
Do not use complex backgrounds.