Photo

Photography Style

The photography used in GiftYa has to be consistent with the brand and its values. As such, we favor authentic, natural and/or professionally staged photography over generic, cliché-like stock photography. We prefer moments of collaboration and sharing, over alone moments. We like active, motivated moods over passive ones. Close-up shots are better than far away, to show facial expressions. We also encourage to show a sense of caring, not just in gifting, but also in selflessly giving.

The tonality of the photos need to resonate with the brand voice - emotional, fun and happy. Colors, filters, light and shadows need to communicate these. Above all, there needs to be an understated sense of light and brightness, to reflect natural joy.

Good GiftYa Photographs

Poor GiftYa Photographs

No
Too cold.
No
Too stock photo cliche.
No
Too far away. Unable to see faces.
No
Too individualistic.
No
Too superficial.
No
Too dull.
No
Irrelevant.
No
Colors are too neutral.
No
Lighting is too harsh.

Internal GiftYa Photographs

Yes
Capturing an authentic moment.
Yes
Capturing an authentic moment.
No
Too contrived/posed.
No
Too contrived/posed.